Tarte Cosmetics

At tarte™, we believe in breaking down beauty boundaries, shattering stereotypes & being kind. We believe in high-performance & natural. We believe in artistry & good-for-you ingredients. We never compromise when it comes to what we put on our skin, & neither should you. Why choose between beauty that works & beauty that’s healthy? It’s time to rethink natural!

Founder & CEO Maureen Kelly is a pioneer in the industry leading tarte™ to become #1 concealer brand in America* with the iconic shape tape™ concealers. She set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. One of her greatest passions is giving back to those who need it most & she has incorporated this belief into tarte™’s business model & corporate culture since its launch in 1999. In 2017, tarte™ created heart to tarte™, tarte’s™ 501(c)(3) non-profit dedicated to causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives.